Priyanshu Prasad

Currently contributing to business analytics initiatives, focusing on data processing, dashboard development, and market research.

• Spearheaded data cleaning, transformation, and analysis of structured sales data using Excel, SQL, and Python (Pandas, NumPy) to derive actionable insights.
• Developed interactive Power BI dashboards and performance reports, enabling data-driven decision-making and enhancing business visibility.
• Currently leading a research project analyzing Gen Z career aspirations, leveraging public datasets and storytelling frameworks to uncover trends.

Contributed to marketing strategy development and lead generation through market research and digital advertising.

• Conducted comprehensive market research to identify strategic gaps and gather actionable consumer preference insights.
• Managed Meta Ads campaigns (Instagram, Facebook) with a budget of 300 INR per ad set, consistently generating 7-8 qualified leads per ad.

Spearheaded marketing efforts for North-East India's largest student-organized cultural festival, managing teams and securing partnerships.

• Spearheaded and managed a 3-tier team, mentoring over 20 junior executives, to plan and execute the 27th edition of North-East India's largest student cultural festival, attracting over 100,000 attendees.
• Collaborated with a 30-member core team and 80 junior executives to ensure event security and successfully executed over 10 key events.
• Led a 14-member associate team, securing premier food stall partnerships for Alcheringa'24, significantly increasing revenue.

Led initiatives to promote data science and machine learning, managing a large team and organizing major events.

• Led the Summer Analytics program, attracting over 7,000 registrations from 1,200+ universities across 50 countries, significantly expanding outreach.
• Managed a team of 80 junior members, fostering a vibrant culture of machine learning and data science within IIT Guwahati.

A personal project analyzing global COVID-19 data to understand trends and vaccination effectiveness.

A personal project focused on analyzing historical Olympic data to extract meaningful insights.

Secured first place in a business case study competition, demonstrating strong analytical and strategic problem-solving skills.

Awarded gold medals consecutively for three years in Badminton at the Spardha inter-hostel sports festival, showcasing consistent athletic excellence.

Achieved a ranking within the top 2 percent among 1.2 million candidates in the highly competitive Joint Entrance Examination (JEE) Mains and Advanced.

Shortlisted for the Service Selection Board (SSB) interview for the Technical Entry Scheme of the Indian Army, a highly competitive selection process.